Wednesday, August 24, 2011

Road Trip Repast - Sugar Fueled Dreams

Somewhere out in California, a city has decided that putting a toy into a Happy Meal is illegal. Such toys promote obesity they say.

I was raised in the Hostess Generation. My favorite Western RanchHands were Twinkie the Kid and the Hostess Cupcake. We drank Koolaid (Soda Pop was an expense that was only the rarest of treats in my house), or better yet, cold water from the garden hose. We watched TV when we could, but mostly we ran, we jumped, we covered miles of ground on our bikes. TV was a treat, not a weekend-long marathon and the backyard was our empire, one of constant motion. None of us had an ounce of spare flesh on us, we were lean, tan and healthy.

And our cereal came with prizes in the box.

When did the cereal prizes disappear? I'm sure, as most children did, I drove my Mom crazy begging for one type of cereal over another, depending on what toy was inside. The toy would be buried deep down, and we'd have to eat about half the box to get to it. Of course there were those times Mom left us alone briefly while Dad watched football, and with the help of a large mixing bowl, the toy was liberated soon after purchase, the bowl then cleaned (here boy!) and put back in the cupboard. But that didn't happen often so normally the prize would plop down into our bowl about half way through the box. What a treat that was!

Most of the toys plastic figures were slightly larger than Monopoly counters – animals, trains, cars. Sometimes there were decoder rings, badges and other trinkets promoting TV adventure shows. Sometimes the prize was a cut out on the back of the box that could be made into a toy, there were even cut out photograph records on the back.

One of the cereal toys I've never forgotten was a plastic submarine. On its bottom was a tiny container into which you placed baking powder. The sub would then dive underwater and resurface on its own, again and again. I loved that toy and spent a lot of time with it in the bathroom sink and in the bathtub.

My oldest brother spent his years after school on a real submarine, so perhaps all that play with those things had some effect.
The non sweetened cereal usually didn't have a prize, but it would have a coupon where you could collect box tops and send away for a prize. The sugar laden cereals usually had the prize right there. The prize might sway our decision but our favorites remained unchanged. Were they healthy? Not particularly. You'd have to add an orange grove and an entire pig to be a "complete breakfast", but that's not why we ate them.

Sugar Pops - My personal favorite. The original cereal was just Sugar Pops. Then they added the word corn, then they dropped the word sugar, then they dropped the corn thinking kids didn't want to eat a bowl of corn, now they're just Pops. That was one thing I liked about that generation. They weren't afraid to use the word sugar. They were PROUD of the word. Then they filled everything full of corn syrup which is worse for you and simply changed the names. Not only was the cereal great tasting (I still eat it before big presentations at Secret Squirrel headquarters), but the concept was cool. Blasting sugar onto the cereal with a gun? How cool was that? The earlier boxes that my oldest brother remembers even had special offers for a "Colt six shooter".

Sugar Crisp -The sugar bear started out as your average bear, then later got fashion sense (though no pants) and this laid back groovy persona. The Sugar Bear was the cool dude your retired military Dad NEVER wanted you to date (attitude and no pants, never a selling point with my Dad). He was so popular some kids went as Sugar Bear on Halloween. Or maybe that was a real bear in our garbage can that night.

In the 70's they came out with a Super Sugar Orange Crisp that had little sour orange bits in it. The sweet and sour was enough to keep you bouncing off of walls for days. It didn't last long, probably banned by the PTA.

Alpha-Bits - like Cocoa Puffs, as a kid I was on the fence about these. They were OK, , but as an adult I thought they tasted like hamster food. It was fun to try and spell words in your spoon though, except for that time I tried out a NEW word which I heard my Dad use when he dropped a tool on his foot, which my Mother did NOT find amusing.

Sugar Smacks - Start your day the Sugar Smacks way. Dig em the frog was OK, but not as cool as the bear. However even Spock could have figured out they were the exact same cereal as Sugar Crisp.

Frosted Flakes - one of the few breakfast cereal that hasn't changed, been improved or altered (I cringe when I think what they've done to Trix over the years). I used to eat it dry, in a little bowl with my fingers, watching Scooby Doo (those meddling kids!) because it it lasted about 10 seconds in milk before going limp.

Froot Loops - not sure where Toucan Sam got the English Accent in the 1970's but it was a house favorite. The only colors were a tropical fruit sort of red color, yellow and orange. What more do you need. I got sample box in the mail recently to which several new colors were added (is that blue?) PLUS fiber.

What's next? "Honeycomb. Improved, now with Ginkgo Biloba?"

There are a lot of things that aren't good for us. Letting your kids eat junk food in adult portions all day long is good for no one. But what about a little bowl of sweet, the occasional cookie with the hug and fun with our imaginations and the help of a "beam up badge"? Did it really do us any harm?

.So I'm going to start my day with a big bowl of Quisp cereal.


You remember Quisp?

The voice of Quisp on the commercials was Daws Butler, the voice of Yogi Bear, Quick Draw McGraw, Snagglepuss and Huckleberry Hound. It tastes like Captain Crunch but doesn't remove the roof of your mouth when you eat it. The slogan I remember as a kid in 1970. . . "it gives you Quazy energy".

Look, I try and eat healthy most of the time. But I refuse to grow up, and I'm going to enjoy my sugar laden dreams via a bowl of cereal from the 60's.

Even if I didn't get an AR15 in the box.



33 comments:

Sherm said...

Years ago, Alpha Bits "new and improved" the cereal. Dreadful. After a couple of years they brought back the original.

The only cereal toy I remember was a tank I sent away for. It came with a bazooka armed soldier. The bazooka fired a rocket which, if it hit the proper spot on the tank, caused the tank to blow up. I'm guessing we won't see that one again real soon.

Guffaw in AZ said...

I got the Sugar Pops Six-Shooter! And, a battleship in stackable pieces, explodable by a spring loaded sub! Good Stuff!
Rocky and Bullwinkle stopped Boris and Natasha from ruining the World's economy by counterfeiting boxtops!
Obviously little Timmy Geitner didn't watch that episode.

Lois Evensen said...

I remember them all and I'm sure I ate them all. :) Love this post.

Drang said...

I remember the B58 Hustler I sent away for. I drove my folks nuts asking when it was going to arrive.
And I thought Sugar Bear was cooler before they Elvis-ized him. ISTR a Saturday morning cartoon starring him...?

Mrs. S. said...

Peanut Butter Crunch, Life, or Boo Berry were Saturday favorites, but didn't get them very often. Mom's a bit of a health nut. My cousin usually shook the box and then opened the bottom to get the toys before anybody else. Weekday breakfast was usually hot cereal or eggs, something with more staying power to make it until lunchtime at school.

The Donald said...

I think there was a counterpart to Quisp, called Quake, but I can't seem to remember what kind of cereal it was exactly.

Sugar Bear, with his turtleneck sweater, looks like an extra from the Mod Squad.

Those were great times when we'd save boxtops and dimes to send away for stuff from the cereal or Cracker Jacks. I used to love ordering, by mail, things from Estes (rockets), and Herter's. It was a real treat when three or four weeks later, the postman would bring a box with cool goodies inside.

No one today would stand for that kind of delayed gratification.

Crustyrusty said...

They still make Quisp? Cool beans :)

I remember the Quisp and Quake wars and voting on which one to get rid of...

BobG said...

Brings back some memories. I had a couple of the little submarines.

Old NFO said...

Geez, I don't even remember half of those!

Brigid said...

Old NFO -I'm younger than you and I remember them, though not all the same boxes. Hopefully you weren't one of the poor kids that just got gruel for breakfast (my Mom called it Cream of Wheat, but I knew what it was. . . Gruel)

immagikman said...

And recent revelations are coming out that genetics are more important than exactly what you eat, Fast food restaurant food is no worse for you than any other sit down restaurant food basically its coming out that a bunch of junk science is driving us insane with worry over what Penn and Teller reveals is BULLSHIT. I love the show and think it would be great to have it in schools...well I suppose the naked boobies might freak some people out and the language....but they do really do a number on the junk science fads.

Hmm WV is: genepod and I just mentioned Genetics....spooky ;)

immagikman said...

By the way Quisp was awesome cereal, better than his competitor Quake in my opinion but I really like Capn Crunch :)

greg said...

I remember getting the little plastic diver guys.

For most of my youth, my mom was pretty ruthless with what cereals we got...Honey Nut Cheerios and Life were about as unhealthy as we were allowed to get.

As an adult, I still enjoy the occasional evening bowl of raisin bran, to keep the mail moving...

Dave said...

We got a lot of oat & wheat gruel, Cheerios, Corn Flakes, Wheaties, etc. BUT...when we visited our cousins, my aunt would serve the ravening pack of boys with a stack of the little Kellog's Variety Pack cereal boxes - and we'd get to gorge on the usually forbidden sugary cereals - Apple Jacks, Fruit Loops, Frosted Flakes. What a treat that was! We were NEVER brave enough to actually dump the cereal into a big bowl - but there were definitely exploratory forays looking for the prize in the box. Not sure what Mom would have done if she caught us dumping cereal looking for a toy, but I'm sure it was a fate worse than death. (We were raised on a lot of good healthy fear of unknown, but awful punishment). Good memories - thanks for yet another trip back in time.

45er said...

My wife and I just had a trip down memory lane vis-a-vie your post. There is 5 years between us and she's from Canada, me from Texas, and we still shared most of your experiences. Awesome. I remember all of the above (except Quisp) and will add Cookie Crisp. Mmmm, I remember the shock as a kid thinking it was possible to have dozens of chocolate chip cookies in a bowl and call it breakfast.

God, Gals, Guns, Grub said...

Turning the cereal box upside-down and opening the bottom to get to the toy... GUILTY!

Dann in Ohio

wade said...

A few years ago our kids invented new holiday. Quincos Day. You celebrate it with three or four boxes of junk cereal that we, the health food fanatics, usually avoid.

It's just once a year. Faves are Captn Crunch, those mini boxes of various flavors from kellogs and fruity pebbles.

Blue said...

"...the bowl then cleaned (here boy!)"


AWESOME! :)

Keads said...

Hey! Wait a minute! Cream of Wheat was not that bad! Well after you dumped a boat load of sugar and milk on it and did not eat the crust that appeared on the top.... On the other hand never mind! It was gruel!

Opinionated Grump said...

... I still have that little sub...my wife put it in a box somewhere though.

MauserMedic said...

No Cap'n Crunch, Frankenberry, Count Chocula, or Boo Berry?

Cap'n was had that great abrading sensation from the crunch berries on the second bowel onwards.

Roscoe said...

I hate the Happy Meal toys because I'm the picker-upper at our house, but I don't understand the people who want them banned by law.

Capt. Schmoe said...

None of those could hold a candle to Lucky Charms, a culinary delight that I still enjoy upon occasion.

Captain Crunch with crunch berries a close second followed by Honey Nut Cheerios.

The reality is that Grits with butter and pepper is eaten far more often than any of the above.

Great post, thanks.

Sherry said...

This brought back a lot of memories, although I don't remember all of them! How did we ever survive without the food police telling us what we could eat and not eat. How did I turn out healthy and intelligent???

Nathan said...

Ate a lot of Shredded Wheat when I was a kid. Wouldn't be able to face it now. And Cheerios!

Mom wasn't big on sugar-coated cereal. Of course I imagine it cost more, so she wouldn't have bought it anyway.

As an adult, I do eat Frosted Flakes. Half a serving mixed with my bran flakes :)

Getting old is such fun. I should have listened to my father.

Sassy said...

OH I long for the old days. We ate many of the ones you mentioned but I went Coo Coo for Cocoa Puffs.

Captain Crunch (original) was a fave and Rice Krispies, if it didn't come with sugar, or enough of it we always helped ourselves and added a couple (few) spoons Heaping I'm sure ;)

Don't get me started on KoolAid. Sunny days sitting at the picnic table under a tree with siblings and Mom brought out tuna sanwiches and koolaid. Tuna was a treat, it was usually, peanut butter n jelly, butter n jelly, egg salad, bologna or Devil's Ham... YUMMMY for us kids and Mom would join us for a respit from house work at the picnic table.

Kirk said...

In our house, it was usually Cheerios. Plain. Which I grew to accept....after dumping a bag of sugar (or smothering with honey, making my own Honey-Nut Cheerios).

Blaming obesity on the Happy Meal toy (are kids really hungry enough to eat the toy, too?) is like blaming Rosie O'Donnel's weight issues on the makers of forks and spoons. Keep the little Chunk's at home and eat a decent meal every now and then, and the darn toys won't be whispering in their ears "demand more fries!" Parents need to take responsibility for their kids' actions, not blame something/someone else.

Larry said...

Every Saturday morning would find all four of us on the floor in front of the TV, cartoons on and cereal bowls between our elbows. At noon Mom would feed us lunch and kick us out until dark.
Unfortunately my metabolism can't handle much sugar these days, I stopped growing up and started growing out some time ago.
But damned if I agree to growing old ;)

Mad Jack said...

I remember the three frog men and the submarine. I think the dog chewed up one of the frog men, but he continued to dive anyway.

I'm pretty sure the breakfast cereal didn't do us any good, but it wasn't the end of the world either - especially given our activity levels. No video games, not much TV, nothing but the back yard, a huge woods and a ball field to keep us occupied. Boy, did we have it rough. In fact, life outside was so bad and boring we even had to get the dads out to play football sometimes. The official father-son football games usually started out badly for the sons, but along about half time the one-time quarterback for the dad's team would begin to feel their age. By third quarter they couldn't catch an excited 12 year old carrying a football to victory, and by the forth quarter a few of them were swearing off football for ever.

I really like that submarine. Now I want one to play with again. And while I'm at it, we grew up playing army and killing off Nazis, Japs and other bad guys. WTF? Are we warped or something?

Robbie said...

A plastic submarine is the FIRST thing I think of when I think back on cereal toys!

Captain Crunch always had the best toys.

docjim505 said...

What's funny to me is that some "sugary" breakfast cereals are no worse for you than some allegedly healthy cereals. For example, my wife and I wound up buying Apple Jacks rather than Special K with Redberries:

Apple Jacks (dry) - 100 cal and 3.0g fiber per cup

Special K w. Redberries (dry) - 110 cal and 3.0 g fiber / cup

Mark said...

Remember Calvin's (from "Calvin and Hobbes") favorite cereal? Chocolate Frosted Sugar Bombs! You could send off for a "Buzzy the Hummingbird Doll"! Cracked me up!

MaineMapleDave said...

Ahhhhh...........memories of cereals past. I got to eat Apple Jacks, I think because it had the word "apple" in the name.

Boo Berry was a favorite too, but I added sugar. Just looove the purple-sugar-infused-sludge left in the bowl.

I grew up in a family that encouraged me to eat oranges, but dip them in sugar first!! Amazing that I still have teeth.